I like to know the stories and people behind my games. How cool are these people (usually) who create amazing worlds for us to adventure in? It is valuable to know how these people "think" if nothing else, because this will affect your virtual worlds and whether you and they live or die.
Here's a feature on Julia "Darkmoon" Fleming (apparently not named after the Faire).
I appreciate that she thinks about and has backstories for recurring characters in Rift. The world is much more immersive and welcoming if you have guides along the way who share or affect your adventures.
Good news that they're tweeking/adding to Instant Adventures in their next update/patch. They are so addictive. Anything added should be most exciting.